Ira Fay's Business Card Puzzle

A puzzle that's too easy is over too quickly, and one that's too hard can be frustrating and not fun. One design solution is to create an intentionally hard puzzle, and then offer the player increasingly bigger hints that he or she can use as desired. Another option is to offer the player a choice of difficulty up front. I employed both options on my business card puzzles!
Medium Difficulty
Hint 1 Unlike a crossword, the black squares are most important here.
Hint 2 Combine the left with the right, and read left to right too.
Hint 3 The white squares don't matter at all.
The Answer Overlay the left pattern on top of the letters. Note the letters that are covered by a black square, then read left-to-right:
Try the hard puzzle!

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